To be or not to be.

Are you really a business owner or just self-employed? A business owner is so much more than being “self-employed”.

Its easy to be judged as “self employed” when the cost of entry into an industry is low and is labour intensive.

As a “self employed” person, in a low cost of entry industry, often your priority is to create or replace an income that has either been lost, or not earned. The idea of being a “business owner” or “self employed” without taking all the responsibilities of compliance, regulations and marketing into account, does not make you a “businessperson.”

The understanding and compliance of the many different aspects of running a business from labour law to debtors to marketing, sets you far above the “self employed” person. Understanding the different nuances of growth and the sacrifices that are linked to growth does not make you “self employed”. It makes you a professional businessperson within your industry.

By embracing  compliance, regulations and labour law and by learning to understand the difference between advertising and marketing, you are closer to creating a business that is resilient to change.

The more you understand brand, marketing and compliance, the stronger your business will be.