We absorb 2.5 Quintillion bytes of data per day. How do you create client attention and retention?
The average attention span is around 12 seconds, thanks to social media and the constant feed, clients continue to scroll with very little to no awareness of the content being advertised, message is key.
Two options are as follows.
1. Quantity: Increasing your spend on your advertising campaign will increase your quantity of leads. Understanding the ratio between advertising spend to work secured is critical. If you want to increase Quantity of leads, increase advertising spend and spread your adverts across as many platforms as you can afford. Not bigger in one platform, yet smaller in many, and monitor calls for best return.
2. Quality: Unlike quantity, quality is a different approach. Customer retention requires more effort after the job is complete. This requires a very personal touch, more customer care. A follow up as soon as possible should a client not be happy. Customer services helps reduce monthly spend on advertising and increases the chance as a repeat client.
Increasing your spend on advertising mostly seems like a good way to increase clients. The one consideration that needs to be taken if using internet platforms for advertising, such as online directories, is to check how those platforms increase traffic to their platforms, to bring awareness of your business.
Print media brings awareness to their clients by delivering magazines advertising small businesses to your door. That creates convenience. Check where the attention is, that’s where you advertise.
Advertising is not the sum of one effort, but the sum of many consistent efforts.