Of all the different aspects of running or starting a business, advertising is often one of the biggest ongoing grudge purchases. There is never a consistent and measurable return on investment per advert per month.
Understanding advertising, is to understand a long term, return on investment and their relative cost per conversion. The sole purpose of advertising is to bring awareness of your product or service to the buying public through different mediums of advertising.
Spreading of the advertising budget across different mediums for public exposure is always the most challenging aspect, which medium is cheaper, which has a better clientele, and what has the best return on investment or should I use as many mediums per month as possible.
Choose wisely where you want to advertise your service or product, considering that your budget must also be consistent for as long as possible to get the desired return on investment.
Advertising is not, this month I will try, advertising is, every month I will. Consistency will always win over years.