The dreaded question from a client, “what is your best price?”
When faced with this question as a small business, it often means money directly out of the owners pocket, money for repairs, new assets or more marketing. The thought of getting work often outweighs the consideration of long term sustainability.
The idea that a small business can remain in business, whilst being competitive, and having a long successful future is mostly not going to happen if discounts are continually given.
Very often when a discount is given, the level of service is likely to be the first area to be neglected, and the second is safety. Rather negotiate on the job, not just discount the price.
The idea of requesting a discount at an Apple store is a joke in its self.
Just because you can give a discount, does not mean you should.