What is the like and friend button on social media’s purpose? It is there to encourage us to comment on other people’s lives, give a thumbs up and move on. It is there to boost our ego of self worth and value for the choices we have made.
We often view quantity of interactions above the quality of the actions. The interactions being made are often to seek validation and affirmation.
Placing value above quantity and volume is reserved for issues that are really important to ourselves, much like health or wealth. Once it comes to consumerism, why pay for one really good product or service, when you can get several products or services for the same price, but a lower quality.