If success was created by emotion, we would all be successful.
The action of taking steps to achieve a goal has always been the recipe for a successful outcome. If any and all businesses did not take key steps that created a difference in their process, we could not and would not know the different levels of service and quality.
The process of creating or following a system that adds value to the client and most of all to a specific type of client also known as the target audience, adds value. By creating the sensation of control of choice, through awareness of your system or process creates peace of mind.
Without following a specific process, you will target a specific client. Progress is the sum of many small steps.